CREATIVITY
EXPERTISE
The Story House
The Story House
by Whitney Shaw Photography
Brand Strategy • Storytelling • Fractional Brand Direction
Helping mountain businesses tell better stories that attract better customers.
Beautiful branding is only part of the equation.
The businesses that stand out—the ones people remember, recommend, and return to—tell a consistent story everywhere their customers interact with them.
From their website and photography to their messaging, marketing, and customer experience, every detail works together to build trust.
That's where I come in.
I partner with mountain lifestyle businesses, hospitality brands, service providers, and entrepreneurs to bring clarity, creativity, and strategy to their brand. Together, we'll create a cohesive presence that not only looks beautiful but helps your business attract the right customers and continue growing with intention.
Whether you're looking for a one-time strategy session or an ongoing creative partner, I'm here to help you see your business differently—and tell its story well.
Every business has a story. The way customers experience that story should feel intentional—from the images they see online to the feeling they have when they step inside your space. I help businesses create a cohesive visual experience that reflects who they are at their core.
Brand Strategy
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Storytelling
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Customer Experience
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Brand Strategy · Storytelling · Customer Experience ·
My Process
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The Creative Intensive
A strategic brand audit designed to uncover opportunities and provide a clear roadmap for growth.
Perfect for businesses that need fresh perspective, expert guidance, and an actionable plan.
During this in-depth strategy session, we'll evaluate every part of your brand—from your website and messaging to your customer experience and online visibility.
You'll leave with practical recommendations and a personalized strategy you can begin implementing immediately.
What's Included
Comprehensive brand audit
Website review and recommendations
SEO opportunities
Brand messaging evaluation
Customer experience review
Social media and content assessment
Visual storytelling recommendations
Marketing strategy consultation
Personalized 90-day action plan
Written strategy summary
Investment: Starting at $950
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Monthly Brand Partner
Consistent strategy and creative guidance for growing businesses.
This partnership is designed for business owners who want ongoing support without building an in-house marketing team.
As your Monthly Brand Partner, I'll help you make thoughtful decisions, develop consistent marketing, strengthen your online presence, and ensure your brand continues moving in the right direction.
You'll have a trusted creative partner invested in the long-term success of your business.
What's Included
Monthly strategy meeting
Brand planning and consulting
Content and campaign planning
Website recommendations
Ongoing SEO guidance
Messaging refinement
Marketing feedback
Photography planning
Quarterly brand review
Priority email support
Investment: Starting at $1,800/month
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Fractional Brand Director
Strategic creative leadership without the full-time salary.
For businesses ready to invest in long-term growth, this partnership provides high-level creative leadership across every aspect of your brand.
As your Fractional Brand Director, I become an extension of your team—helping shape your vision, oversee creative initiatives, guide marketing decisions, and ensure every customer touchpoint reflects the quality of your business.
Together, we'll create a brand experience that feels intentional, memorable, and aligned with where your business is headed.
What's Included
Everything included in the Monthly Brand Partner, plus:
Bi-weekly strategy meetings
Long-term brand growth planning
Seasonal marketing campaigns
Website strategy and optimization
Advanced SEO guidance
Storytelling and content direction
Launch planning
Creative oversight for marketing initiatives
Collaboration with your team and outside vendors
Photography sessions and visual asset planning
Priority communication and ongoing support
Investment: Custom Proposal
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Who I Love Working With
I specialize in partnering with businesses that believe experience matters just as much as the product or service they provide.
Some of my favorite industries include:
Boutique hotels and luxury hospitality
Vacation rentals
Restaurants and cafés
Retail boutiques
Wellness and fitness brands
Interior designers
Builders and architects
Outdoor and adventure brands
Tourism businesses
Experience-based companies
Real estate professionals
Mountain lifestyle brands
My Philosophy
Your brand is more than a logo.
It's the feeling people have when they discover your website.
It's the story your photography tells.
It's how your marketing sounds.
It's the experience customers remember long after they've worked with you.
The strongest brands aren't built by doing more—they're built by communicating more intentionally.
My role is to help uncover what makes your business different, shape that story into something meaningful, and create a brand experience that attracts the people you're hoping to serve.
Because when your brand feels clear, every part of your marketing becomes more effective.
LET’S GET STARTED
Let's Tell Your Story Well.
Whether you're looking for strategic direction, ongoing partnership, or creative leadership, I'd love to learn more about your business and explore how we can build a brand that grows with intention.